
THE INFLUENCER GURU: Driving brand engagement in the age of social with Nick Cooke, GOAT
THE INFLUENCER GURU: Driving brand engagement in the age of social with Nick Cooke, GOAT
Description
Host James Hurley, Enterprise Editor at The Times, is joined by Ama Amo-Agyei, founder of Plantmade – an organic haircare and wellness brand that aims to get to the root causes of any hair or beard woes.
After being made redundant during the Covid-19 pandemic, Ama started the company from home with only £100 – creating a haircare treatment for her alopecia using ingredients inspired by her Ghanaian heritage.
Ama continued experimenting with natural ingredients and started selling hair products via Instagram. Within 5 months, she was making 6 figures.
Yet Ama was soon drawing on her nascent business skills to survive an existential crisis – a legal threat which saw her suspend operations, rebrand and start all over again.
Ask us your questions
Contact usLatest podcasts

Mixed Signals
15 Feb 2023

What is Money? The Importance of Financial Education
25 Jun 202134min32s

GROW (Getting Real Opportunities of Work) with Shelter
25 Jun 202136min57s

Defying Gravity – The Future of London’s Prime Residential Property Market
25 Jun 202134min06s

How to Train your Brain to Make Better Financial Decisions
25 Jun 202131min03s

'Annus Horribilis'
18 Jan 2023
More results
google link